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Continue readingTag: tracking
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
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Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
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The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
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