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Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.
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Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for later.
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Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
Continue readingPlease visit Marketing Land for the full article.