Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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Tag: workhorse
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent,…
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