Artificial intelligence might have changed the rules, but the game’s essentials are the same: Let new tools amplify your voice and target better — just ensure that it’s always your unique and personal story they’re telling.
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Worried About Your Competition? Here’s How to Persuade Their Customers to Buy From You Instead
The best way you convince your competitors’ prospects to buy from you instead of them is to follow the steps outlined here.
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3 Insights About Sales Teams and Buyers That Will Help Your Content Break Through
In challenging economic situations, it’s critical to understand buyers’ priorities and create engaging content that resonates with their needs.
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What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing
Here are three key insights from the “Barbie” movie’s multicultural marketing playbook.
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What Entrepreneurs Can Learn about Sustainability From the Cosmetic Industry
As entrepreneurs, it’s our responsibility to lead the charge on climate change and contribute to a sustainable future.
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5 Common Misconceptions About Public Relations
There are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power.
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5 AI Marketing Tools Every Startup Should Know About
Discover how artificial intelligence can transform marketing for startups and level the playing field.
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What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.
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Why Success Doesn’t Feel Like It Should and What To Do About It
Best-selling author, international speaker and renowned life coach Laura Gassner Otting sits down with Jessica Abo to talk about her new book.
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SEO Changes: All About Updates to Organic Search Since 2020
Search engine optimization, or SEO, is one of the key pillars of modern content strategy. But SEO is an ever-evolving field, with many changes and updates every year. Digital marketers can often miss out on key changes and sometimes use outdated SEO strategy. We’ve looked at SEO changes since 2020 to help you stay up […]
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NHR Status for Digital Nomads: What Shall You Know About It?
If you can call yourself a digital nomad (this is a person who is involved in freelance stuff and can choose where to work from), you may think about receiving the NHR status. But surely, you need to be living in Portugal as a person who has obtained a certain kind of visa. The best […]
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What Google Employees Can Teach Us About Memes and Employee Burnout
From boosting morale to detecting burnout, companies are discovering the surprising benefits of incorporating memes into internal communications.
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How Good Customer Service can Increase Positive Publicity about your Business
Public perception of your business is key to its reputation. A positive image helps you to attract and retain customers, thereby boosting your sales. There are lots of ways to generate positive publicity, such as through advertising, but one of the most effective methods is practising good customer service. This allows customers to form a […]
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What Your Law Firm Needs to Know About HIPAA Compliance and Cloud Computing
Cloud computing is a type of internet-based computing that allows users to access data and services remotely. It involves storing, managing, and processing data in remote servers hosted by third party service providers over the Internet instead of on local servers or computers. Cloud computing can be used for many different purposes, including file storage […]
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Everything You Need To Know About Microsoft 365 Nonprofit
Millions of companies, both large and small, use Microsoft 365, one of the top business software suites in the world. Along with communication platforms like Teams and products for business contexts like hosted Exchange Server and SharePoint, it offers well-known cloud-based productivity and collaboration tools including Word, Excel, PowerPoint, and Outlook. Many employees worldwide are […]
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What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
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What Millennials Really Think About Product Life Cycle, As Told By A Millennial.
Millennials have come into significant purchasing power, and I know how you can capitalize on that.
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