The popularity of digital advertising is paramount, so it is no wonder that many brands turn to digital advertising in order to promote their products and services, to boost brand awareness and increase brand exposure.
Although there are many benefits and advantages of digital advertising, it would be naive to implement an advertising strategy that only utilizes digital methods, ignoring others that may prove fruitful for your business.
So, we have compiled a list of 5 alternatives to digital advertising that tend to get overlooked but are worthy of consideration in any business’ advertising campaigns.
Going back to traditional advertising methods is not a bad thing, especially when it comes to billboards. With technological advancements, billboards can now also be digital, allowing you to create short videos that loop on digital billboard screens. Billboards are great for improving brand exposure as they are often placed in city centers where there is bound to be heavy foot traffic.
- Guerilla marketing
Guerilla marketing can seem intimidating for some brands, especially if you are unsure of how to plan an effective guerilla marketing campaign. You should not overlook its potential, however, as guerilla marketing is excellent at creating unique consumer experiences and interactions that will surely leave a lasting impression – you just need to know how to implement guerilla marketing correctly.
- Public transport
Many people commute to and from work, school, or simply for errands almost every day, meaning that they use public transport quite often. As lockdowns have ended, this is the perfect time to capitalize on public transport advertising, particularly through bus stops, train stations, and/or even inside the buses and trains themselves. Some brands have even managed to wrap entire buses and taxis in advertising material! Your brand will certainly catch the attention of passersby once they see a taxi or bus covered in your marketing content.
The power of the internet and technology is incredible which is why you should not forget that webinars and webinar platforms exist. If you are wondering, ‘What is a webinar?’ – it is simply a web/online seminar. This is ideal for businesses and brands who want to dabble in event marketing without the hassle of all of the details that go into in-person events. With a webinar, you are able to attract a global audience since all they need is an internet connection and a ticket to the webinar. Solve customer pain points and answer any queries that they may have during a webinar, and you may just find yourself with a more loyal customer base that will certainly improve word-of-mouth recommendations.
- Exhibitions/Trade shows
If your business has not attended an industry-related exhibition or trade show, why not? They are not only great for networking with like-minded business leaders, brands, and potential customers, but they are also good for promoting your own brand. This may be particularly beneficial for B2B businesses, but B2C brands can also reap the advantages of exhibitions. By having your own stall at one of these events, you are able to sell your products and services to people who are actually interested in the type of goods that you are selling.