If you’re only focusing on the middle class, you’re missing out on a ton of money. Here’s the group you need to be targeting instead.
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Tag: advertising
Why the Death of Cookies Will Make Online Advertising Better
Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
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How Advertising Is a Living, Evolving Entity (and How to Grab Hold of It)
Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of advertising is crucial for entrepreneurs looking to thrive in a rapidly changing landscape.
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Digital Advertising for Metalworkers (A Quick Guide)
Digital advertising has become a crucial aspect of marketing for businesses in today’s world. Metalworking businesses, like many other industries, have shifted their focus towards digital advertising to attract potential customers and drive sales. In this quick guide, we will explore the importance of digital advertising for metalworkers and some of the best strategies to […]
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Streaming TV Is the Future of Advertising — Without Breaking the Bank
Today’s consumers expect personal, impactful ads. There’s an advertising method that can get you there for half the price, making it the next frontier in digital advertising.
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5 easy-to-overlook Alternatives to Digital Advertising
The popularity of digital advertising is paramount, so it is no wonder that many brands turn to digital advertising in order to promote their products and services, to boost brand awareness and increase brand exposure. Although there are many benefits and advantages of digital advertising, it would be naive to implement an advertising strategy that […]
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How Data Can Improve Outdoor Advertising
Organizations that use data-driven insights to inform their outdoor advertising strategies typically experience a 10% to 30% improvement in overall marketing performance.
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How to Create a LinkedIn Advertising Account
LinkedIn is the largest professional social media network in the world, with over 700 million members from more than 200 countries. As a result, the platform is highly competitive in terms of getting in front of a vastly qualified audience of professionals and skilled executives across different sectors. Luckily, LinkedIn has a Campaign Manager feature that provides […]
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Why YouTube Ads Should Be in Your Advertising Budget
Should you add YouTube to your marketing and advertising strategy?
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How Facebook’s Demise Will Change Digital Advertising — and How Your Brand Can Adapt
Brands need to be nimble and adaptable in the post-Facebook world.
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In the Fight for Privacy, Web Cookies Are Disappearing. Here’s What That Means for Your Company’s Advertising Strategy.
Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Probably Is.
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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3 Reasons Brands Are Swapping CTV for Out-of-Home Advertising
In today’s advertising world, skepticism is a mounting challenge for brands, and here’s why out-of-home advertising is preferable for many brands today.
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4 Digital Advertising Predictions You Need to Keep Your Eyes On
With companies tightening their spending budgets, it’s time for advertising to innovate.
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7 Pop-Up Ad Strategies for Advertising Success
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
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Should Your Startup Consider Advertising on TV?
TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here’s why.
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