Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).
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The Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C
Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts.
Continue readingMeet the Agency Disrupting Advertising By Creating Influencers
Bandolier Media started with two guys goofing off on social media. It’s now one of the most disruptive agencies in America.
Continue readingGreat Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd
It drives sales, profits and helps businesses thrive.
Continue readingMisleading advertising: consumer buys a ‘green’ product and it turns out to be a paper-covered plastic bottle
The Korean brand had to publicly apologize for not “delivering the information accurately.”
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