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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Oct 12, 2016 by Matt McGee
Merchants new to Fulfilled By Amazon service can’t use it until December 19. - After 4 months & 125M+ pages indexed, where are we with AMP?
Oct 12, 2016 by Kristi Kellogg
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP). - I’ll stop the world and link with you
Oct 12, 2016 by Julie Joyce
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. - Google acquires Famebit to give creators more branded content opportunities
Oct 12, 2016 by Amy Gesenhues
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space. - Is your content share-worthy? 4 questions to ask
Oct 12, 2016 by Kerry Jones
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. - Navigating the new waters of live content
Oct 12, 2016 by Caitlin Jeansonne
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience. - How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Oct 12, 2016 by Tim Peterson
As the ratio of ads to posts in people’s news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups. - What marketers should know about Instagram’s latest tests and rollouts
Oct 12, 2016 by Andrew Waber
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Rethinking today’s attribution problem in digital marketing
- How should your ad budget impact campaign building?
- Best practices for personalizing content at the local level
Online Marketing News From Around The Web:
Affiliate Marketing
- Retailers reevaluate their affiliate marketing programs, www.internetretailer.com
Analytics
- Creative or Analytical? Marketers Must Now Be Both, www.marketingprofs.com
- Predictive Analytics Can Help Get More Value out of Data, www.emarketer.com
- Versium-Microsoft Partnership Brings Automated Predictive Targeting to Dynamics 365, www.cmswire.com
Blogs & Blogging
- 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000, contently.com
- My 6 Best Tips for Beating Blogger Overwhelm, www.problogger.net
Business Issues
- Facebook hires The Sims’ Rachel Rubin Franklin to lead Social VR team, techcrunch.com
- Google and Facebook partner on PLCN submarine cable between Los Angeles and Hong Kong, VentureBeat
Content Marketing
- 10 Content Marketing Roles for the Next 10 Years, Content Marketing Institute
- Eight ways brands can take content marketing to the next level, eConsultancy
Conversion Optimization
- How (and why) to build trust on your landing pages, 3qdigital.com
Copywriting, Design & Usability
- How Adobe Is Bringing Machine Learning to A/B Testing For Better CX, www.cmswire.com
- Website Redesign Exposes the Bones of a Website Project, www.cmswire.com
- WordPress Post Formats Guide: All You Need to Know, www.wpexplorer.com
Display & Contextual Advertising
- Digital Display Ad Fraud Falling in the UK, www.emarketer.com
- Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?, www.marketingprofs.com
Domaining
- NameCheap stops selling .xyz domains, DomainIncite
E-Commerce
- 5 ways to keep your e-commerce site from crashing this holiday season, www.internetretailer.com
- Abandoned Cart Messaging for WooCommerce, Magento and Shopify, blog.mailchimp.com
- Amazon’s B2B Site Evolving, Growing Rapidly, www.practicalecommerce.com
- Amazon’s surprising role in selling Costco’s house brand, Internet Retailer
- Ecommerce checkouts: What payment options do users want?, eConsultancy
Email Marketing
- 25 Holiday Email Subject Lines That Shine, www.verticalresponse.com
- 6 Ways To Send Emails Your Customers Will Love, unbounce.com
- Email Marketing 101: How to Craft Effective Calls-to-Action, movableink.com
- How the Movember Foundation Used Dynamic Email Content to Increase Donation Values by 30%, movableink.com
General Internet Marketing
- How 3 publishers are staffing for Amazon Echo, digiday.com
- How Consumers Feel About Branded Emojis, contently.com
- What to Do With Your Marketing Budget Windfall, adage.com
Internet Marketing Industry
- Mic and Tubular Labs Announce Partnership, Business Wire
- Calvin Wong Joins Tremor Video to Lead East Coast Seller Platform Sales, www.businesswire.com
- Get deeper insights into what’s driving your audience growth, myemma.com
- LiveRamp Announces IdentityLink to Power People-Based Marketing for Brands, www.martechadvisor.com
- Vemba, SpotX Partner On Video Syndication Suite, MediaPost
MarTech
- ‘Ad tech companies need to do more’: One ad tech executive on tech and creativity, digiday.com
- Is All This Technology Making You Less Productive?, www.convinceandconvert.com
- Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity, Street Fight
Mobile/Local Marketing
- Apps Continue to Battle, But the Mobile Web May Be Catching Up, streetfightmag.com
- Drive Sales in Your App this Holiday Season, www.facebook.com
- Expert quotes on mastering the mobile marketing funnel, www.tune.com
- Top 5 Mobile Tests to Try This Month, www.wordstream.com
- What Makes the Perfect Mobile Ad?, eMarketer
- Women 86% more likely to make a purchase through a mobile app: report, Mobile Commerce Daily
Other Items
- Managing Your Yahoo Account Access is Easier than Ever, Official Yahoo Blog
Reputation Management
- Five Essential Reputation Management Tools, www.marketingprofs.com
Social Media
- 69% of people who post negative Tweets feel more positive after a company replies, reputationrefinery.com
- Can Snapchat be marketer friendly?, www.retaildive.com
- Facebook has repeatedly trended fake news since firing its human editors, www.washingtonpost.com
- Facebook Helped Drive a Voter Registration Surge, Election Officials Say, www.nytimes.com
- Facebook is under fire for censorship again, this time for blocking an image of a mammogram, qz.com
- Facebook vs. Instagram Ads: Where Should You Advertise?, www.verticalmeasures.com
- Facebook, Twitter cut off data access for Geofeedia, a social media surveillance startup, techcrunch.com
- Four implications of Snapchat’s update to its Stories page, www.econsultancy.com
- Global Spotlight: Instagram in Indonesia, blog.business.instagram.com
- Is Snapchat Accessible to Smaller Advertisers?, www.adweek.com
- Marketing via LinkedIn, www.adweek.com
- NEWS: Snapchat Removes Auto Advance Feature, www.socialmediaexplorer.com
- Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers, www.emarketer.com
- Social Ad Spend Surpasses Television: New Research, Social Media Examiner
- The New Facebook Campaign Planner, PPC Hero
- The Top 20 Facebook Stars & Creators To Follow, mediakix.com
- Twitter isn’t hosting its annual developers conference, Flight, this year, www.recode.net
- Why Many Social Media “Best Practices” are Misleading & What You Should Instead, company-enterprise.myshopify.com
Video
- 4 Steps to Marketing Your Business Using Facebook Live, smallbiztrends.com
- What brands can learn from McDonald’s YouTube fail, digiday.com
- While Everyone Freaks Out About Bot-Created Content, Put Your Focus on Video, The Sales Lion
- Social Video: How to Stand Out in the News Feed, simplymeasured.com
