Here’s a list of actionable strategies to spot-on measure search engine optimization’s return on investment.
Continue readingTag: google
Google’s Guide to User-Generated Content [Infographic]
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Read the full article at MarketingProfs
Continue readingHow Good Is Google at Detecting Rank Manipulation?
Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank — and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?
Continue readingHow to Win the Personal Branding Game With Google Knowledge Panels
This versatile informational tool hovering on the right of most Google search results pages can be an indispensable PR and sales engine, but how do entrepreneurs get one?
Continue readingA Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond
Contrary to popular opinion, guest blogging isn’t dead — as long as you use these eight strategies to maximize your brand’s results.
Continue reading