Amperity emerges from stealth with a muscular CDP

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The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other customer databases — such as customer relationship management systems (CRMs) — acting as another data source or a data destination.

Hoping to raise CDPs up a notch or two, a new one is launching this week into general release after a 17-month stealth period. Called Amperity and offered as the first product from a Seattle-based company of the same name, it is touting itself as a kind of CDP on steroids.

CEO Kabir Shahani told me that other CDPs are “evolved from CRM, tag management, or DMPs [data management platforms],” while his is evolved “more from MDM” or master data management, and is thus designed for industrial-strength data management.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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