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Tag: MarTech Today

November 27, 2017 News

Bpm’online has a built-in advantage for complying with GDPR

The company’s business process management is so integral to its platform that it is represented by an acronym in its name.

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October 17, 2017 Uncategorized

New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.

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October 16, 2017 Uncategorized

indaHash plans cryptocurrency to pay influencers and their followers

The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.

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October 15, 2017 Uncategorized

Is GDPR the Y2K for B2B marketing? And how to use it to your advantage

The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.

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October 15, 2017 Uncategorized

Mobile devices offer special vulnerabilities to fraud

As the types of mobile devices grow, expect more kinds of mobile-specific fraud.

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