Are you a content hoarder? Maybe it’s time for a blog cleanup

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Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old newspapers and wall-to-wall junk piled all over the home? Scary.

But did you know that you may have a similar hoarding problem — with your blog?

How to tell if you’re a content hoarder

When is the last time you went into your blog and looked at all your old or outdated blog posts? If you look and see several years’ worth of content on your blog, it’s probably time for a content audit and clean up — especially if you’re in the digital marketing industry or another industry that changes frequently.

What’s the harm in keeping under-performing blog posts or outdated content alive on your site? These days, high-performing, quality content is more important than ever to your organic rankings. Keeping old or low-quality content can lead to higher bounce rates and/or fewer clicks, and these factors could hurt your site’s overall authority with Google.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Sherry Bonelli is the Local Search Evangelist at BrightLocal. She leads BrightLocal’s Research & Content programs and champions the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet Marketing along with numerous digital marketing certifications. In her “spare” time, she is a volunteer mentor for the SCORE East Central Iowa Chapter where she coaches small businesses on how to use digital marketing effectively. Sherry frequently gives workshops and speeches on digital marketing topics to local business owners.


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