content Archives - Digital Marketing

February 24, 2020 Content Marketing

How to Build Interactive Content to Achieve Your Digital Marketing Goals

Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs

February 4, 2020 Content Marketing

An Enterprise Approach to Content Management

Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs

January 29, 2020 Content Marketing

How to Structure Your Content for Organic Google Rankings: A Proven Process

Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

January 28, 2020 News

The Top Methods to Secure an Audience for Your Content

Determine which method is right for you, and you’re on your way to finding a dream customer.

January 20, 2020 Content Marketing

Five Content Marketing Myths Debunked

Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are–if only we didn’t succumb to these … Read the full article at MarketingProfs

January 1, 2020 News

5 Content Marketing Trends You Need to Know for 2020

Use new content marketing tactics to engage customers.