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Tag: content
10 Effective Tactics for Promoting Your Content
Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs
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The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs
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How to Align Sales and Content Marketing Teams
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here’s a three-step guide to creating that kind of company atmosphere. Read the full article at MarketingProfs
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3 Reasons — and a Whole Lot of Data Points — on Why You Should Create Even More Written Content for 2019
Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact.
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The Most Annoying Things About Brands’ Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs
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Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs
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Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here’s how. Read the full article at MarketingProfs
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