content Archives - Digital Marketing

November 13, 2019 Content Marketing

E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs

November 12, 2019 Content Marketing

How to Leverage Sales Teams for PR and Content Marketing

Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs

November 5, 2019 Content Marketing

How to Win at Content Marketing to Generation Z

Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs

November 4, 2019 Content Marketing

How to Create the Right Amount of the Right Type of Content

There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need), you’ve taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right … Read the full article at MarketingProfs

October 29, 2019 News

4 Ways to Create Content Your Digital Audience Can’t Help But Consume

Create content that gives people what they want. Here’s how.

October 23, 2019 Content Marketing

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

The State of Podcasting: Audience, Content, and Advertising Trends

The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

Creating Content? Make Sure You Have These Four Team Members

Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs