content Archives - Digital Marketing

December 1, 2020 Content Marketing

The State of Healthcare Content Marketing

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs

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November 18, 2020 Content Marketing

Content + Data: The Pillars of a Successful Demand Gen Strategy

Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs

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November 12, 2020 News

The 4 Key Differences Between Thought Leadership and Content Marketing

They often get conflated, but they have distinct characteristics.

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November 12, 2020 News

How to create a high performance content strategy for startups

Content Marketing is relevant, as it is a method that directs traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you.

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November 8, 2020 News

5 Fresh Content Ideas for Your Personal Brand

How leaders can cultivate authentic relationships with their tribe right now.

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