Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs
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Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs
Continue readingInstagram announces new tools to monetize (more) the content of influencers and creators
Mark Zuckerberg, CEO of Facebook, reported that new Instagram features include linking brands with influencers and creators who are aligned with their target audience.
Continue readingInstagram Will Make It Easier for You to Monetize Your Content
Facebook CEO Mark Zuckerberg said that new Instagram features include linking brands with creators who align with the brands’ target audience.
Continue readingBusiness Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs
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