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Tag: content
How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
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The 17 Best Content Marketing Books You Can Read Right Now
Tired of reading the same old list of recommended business books? Try out some of these fresh options.
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How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs
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Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs
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Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital Illustrator
You don’t have to be an artist to make great digital art.
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Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs
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How to Know If You’re Producing Quality Content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.
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