indaHash plans cryptocurrency to pay influencers and their followers

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A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay their followers.

Founded last year, the Warsaw-based indaHash has seven offices worldwide for its work with brands and 300,000+ influencers in about 70 markets, CEO and co-founder Barbara Soltysinska told me.

A brand uses a desktop-based dashboard to select the kind of campaign it wants to run, and the platform shows that campaign to influencers who match the specs.

Influencers view the campaign through the indaHash iOS or Android mobile app, and then submit campaign-related content to the brand for approval before posting to their followers. Or a brand can run a non-approval campaign, where selected influencers are free to post whatever related content.

For indaHash, the idea of generating its own bitcoin-like Coins is an appealing way to pay influencers in those countries without having to deal with multiple banking systems.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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