Category: News
Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight
By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
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The 3 Keys to Hosting, Diversity-Wise, a More Inclusive Event
The silver lining is that a more diverse event attracts a more diverse attendee base. And more diversity often breeds success.
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Why and How You Should Diversify Your Network
If your network is filled with people who are all the same, your room for growth can be extremely limited. Discover how to branch out with these tips.
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5 Tips for Scaling Your Influence as a Millennial Entrepreneur
Take a deep dive into the pool of influencers. You’ll find large growth-hacking opportunities there.
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How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.
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4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy
The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)
Remember Dove’s recent “Beauty of Diversity” ad? The message for those who would market self-esteem: Be very, very careful.
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Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone
In our ‘Tough Love Tuesday’ series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word ‘no.’
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Implementing 2 Advanced Google AdWords Strategies
Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
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How to Build a Better Brand With Human-Centered Design
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
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4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company.
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Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of ‘Tough Love Tuesday,’ the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
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