Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company’s visibility.
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Category: News
Regardless of What You May Think, Canada Has Always Been a Tech Hub
Oh, Canada! It’s home to the ‘Silicon Valley of the North,’ and the reason for that has nothing to do with President Trump’s immigration policies.
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What Netflix Habits Reveal About Your Target Audience
Viewers’ “recently watched” lists offer insights that can help marketers deliver highly targeted messages. “Santa Clarita Diet,” anyone?
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How Chief Marketing Officers Can Innovate With Direct Mail
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
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How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
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5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor’s site. It can’t be trademarked. So, stop defending stock art because it’s “cheap.”
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3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
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