MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Bombora gives marketers self-service access to its B2B surge intent data
  
  Sep 23, 2016 by Barry Levine
  
  Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.
• Google updates Penguin, says it now runs in real time within the core search algorithm
  
  Sep 23, 2016 by Barry Schwartz
  
  The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
  
• Report: Apple may be six months from launching an Echo-like Siri assistant
  
  Sep 23, 2016 by Greg Sterling
  
  Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.

From Around The Web:

• Google will reportedly launch a $129 Wi-Fi router on October 4, venturebeat.com
• The 1st Step in a Website Redesign Is Mapping Customer Needs, www.cmswire.com
• The Most Innovative UX Of The Year, In 18 Projects, www.fastcodesign.com
• What Do Design and Innovation Leaders Talk About on Twitter?, www.adweek.com
• Why a site redesign should be the last resort, www.usertesting.com
• Facebook and Intel built killer AIs that dominated a “Doom” video game competition, qz.com
• Is this the creepiest use of facial recognition tech yet?, techcrunch.com
• App-Less Beacons! A Marketer’s Guide To Current Tactics, www.aimclearblog.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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