Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure.
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This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it’s still possible to get a workable blend of fact and flexibility.
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David “Rev” Ciancio on How To Master Restaurant Marketing
Marketing Expert David “Rev” Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.
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Three Tips For Brands And Retailers To Unlock New Opportunities From The Trends Reshaping Global Markets
In terms of trends, sustainability could be a trump card for retailers this year.
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3 Digital Marketing Strategies That Will Save You 20 Hours Every Week
As an entrepreneur, you know that time is money. That’s why saving 20 hours per week is essential if you want to grow your business faster and easier. Discover three digital marketing automation strategies that will free up valuable time so you can focus on other aspects of your business.
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Want To Moentize Your TikTok Content? These Two Founders Know the Trick
15Talent, founded by Gabriela Blukacz and Kamran Sankey, delivers exactly what a brand needs from influencers
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3 Ways to Market to Hispanic Consumers This Holiday Season
Here’s how businesses can properly market to the Hispanic community while potentially creating lifelong customer loyalty.
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When It Comes to Social Media, TikTok Can Maximize Your ROI
TikTok for Business makes it easy to promote quality content that boosts engagement and conversions.
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5 Simple Ways to Earn Social Proof as a Young Entrepreneur
Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts.
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A Complete Guide to Outbound Marketing Strategy
These guidelines and principles will help you create an effective outbound marketing strategy to increase a quality lead pool and generate more sales.
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50 Franchise CMOs Who Are Changing the Game
Get to know the industry’s most influential marketing power players.
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How to Prepare Your Brand for Web 3.0 Marketing
The head of strategy of EWR Digital explains the key features of Web 2.0 and Web 3.0 marketing and shares what you can do to prepare your brand for what comes next.
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Video Marketing Statistics: Top Trends for 2022 and Beyond
Here we look at how marketers used video to power up their marketing strategy and analyze emerging trends based on reputable statistics, so business can upgrade their approach to video content for 2022 and beyond.
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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.
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This Is the Next Big Wave in the Sneaker Industry — and It Isn’t Resale
As the global sneaker resale market has catapulted into a $6 billion industry, investors have lined up to fund businesses commoditizing sneakers, but there’s a flaw in the model: It works against the very consumers the industry was built to serve.
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5 Must-Know Social Media Trends for Franchises in 2022
Franchises should aim to capitalize on these five trends.
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Is Now the Best Time to Ramp Up Your Startup’s Marketing Budget?
Key insights and fail-safes that will prevent owners from blowing through too much cash, too soon.
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