AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good shape.
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It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is.
Whether described as artificial intelligence, machine learning or some other variant, it’s clear that smartness is blanketing the landscape. But the capabilities are moving so quickly, it’s difficult to know how to prepare for newer and better forms of AI.
“We’re clearly on the cusp of something qualitatively different,” Real Story Group President Tony Bryne told me, but “we’re obviously still in an early phase.” (He will be presenting “The Right Way to Select Marketing Technology” at our MarTech Conference in October.)
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.