SEO and social: 1 + 1 = 3

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The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.

Let’s dig in!

Flexibility and a willingness to fail

Leading off the session we had Maggie Malek, head of PR and social at MMI agency out of Houston. She walked us through a process for getting search and social to work together.

If your business is like most businesses, it’s likely that various groups tend to work in silos. This is a problem for many reasons, and it’s critical to break down those silos. To make matters worse, the current landscape is a bit of a mess:

The Landscape for Consumers

Worse still, that landscape is constantly changing. One of the other big problems we all face is that consumers have a natural ad block. Success will only come if we have a willingness to create authentic conversations with people and identify moments that matter.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Eric Enge is the CEO of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric also writes for The Digital Marketing Excellence blog and can be followed on Twitter at @stonetemple.


 

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