Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial intelligence-powered survey platform.
The platform parses various business reports and other sources to assemble background information in specific industry verticals, like ready meals or food/beverages. Currently, the focus is on consumer packaged goods (CPG) and retailers, although new categories can be built.
Marketers define goals, and then answer a series of questions. The platform pulls appropriate questions from hundreds pre-written by human researchers, and the questions are auto-assembled, without any writing by the marketer, into an online questionnaire of 25–30 questions. The platform learns about a specific business from the questionnaire’s results and feedback from the business.