2017: Archives - Page 4 of 17 - Digital Marketing

May 29, 2017 Uncategorized

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

2017 SEM growth hacks: Gain monster paid search growth using competitive data

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.

Please visit Marketing Land for the full article.