It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI.
Utilize these tips to jump-start your search results in the new year and start 2017 with a bang.
New year, new opportunities
2016 was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain.
Search engine marketing isn’t getting any easier. Top it off with the rapid expansion of marketing technologies, system integrations, and now account-based marketing, and we’ve got an uphill battle.
As you look for opportunities to improve your 2017 results, I offer five tips for big wins.
[Read the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Jessica Cameron is an Account Director at SmartSearch Marketing
, a Boulder, Colorado-based digital marketing agency. She is a seasoned online marketing and advertising professional with extensive experience managing digital marketing programs for both B2B and B2C companies across multiple industries, including technology, hospitality, education, and healthcare. Focused on obtaining results, Jessica’s data-driven approach has helped drive business growth for her clients through thoughtful marketing strategy development and on-point campaign execution across multiple channels. Her marketing and consulting experience drives brand visibility and customer engagement across the funnel through an integrated mix of search engine optimization, paid search, shopping campaigns, remarketing and display advertising. She also has experience improving results via conversion rate optimization for landing pages and corporate websites. As an alumni of Seth Godin’s altMBA
program, Jessica is committed to continuous learning and staying at the forefront of the ever-evolving digital marketing landscape. She is always testing new strategies to help maximize ROI for her client’s marketing programs.