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The Most Annoying Things About Brands’ Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs
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TaylorMade CEO David Abeles Talks About the Importance of Innovation, Even in an Old-School Sport Like Golf
David Abeles breaks down the ways in which TaylorMade is committed to golf innovation.
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The B2B Content Types Marketers Are Most Bullish About
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs
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Three Reasons Most Content Marketing Fails, and What to Do About Them
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs
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Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
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What B2B Firms Get Wrong About Thought-Leadership Content
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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Influencer Marketing Is About Relationships, Not Buying Media
Buying media isn’t a purely transactional activity.
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