Authenticity is all about being true to who you are at your core.
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Great Ads Are About Consumers, Not Technology
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
Continue readingThe Key to Effectively Communicating Important Messages Is All About Simplicity
In our ‘Creative Conversations in Advertising’ series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.
Continue readingYour Most Burning Questions About Personal Branding, Answered
Personal branding is key to building reputation, landing promotions and higher paying jobs.
Continue readingHow Do You Get People Excited About a Project That Doesn’t Exist?
In our series ‘Anatomy of an Ad,’ producer Liz O’Connor breaks down the components of the award-winning True Name by Mastercard campaign.
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