Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs
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So Much of What You Knew About Thought Leadership Has Changed
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
Continue readingWhat the Presidential Campaign Can Teach Us About Sales and Marketing
You can use these same tactics to earn more customers.
Continue readingWhat Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program.
Continue readingWhat You Need to Know About the LinkedIn Stories Feature
Should you use LinkedIn Stories?
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