SWOT Analysis provides an effective and efficient way of measuring your marketing strategy’s success.
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An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at MarketingProfs
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Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
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How to generate ideas when competitive analysis shows you nothing
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
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Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
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