Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
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How ChatGPT Is Changing Digital Marketing (for Better or Worse)
The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.
Continue readingWhere Anheuser-Busch Went Wrong and How We Can Do Better
Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.
Continue readingYouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer
Facebook’s great marketing results are things of the past thanks to privacy policy changes, but is YouTube truly better for advertising?
Continue readingWant Better Internet Sales? Use This Overlooked Strategy
The employment of this service eliminates the need to hire, train and manage an in-house team, an endeavor that can drain substantial resources in terms of time and money.
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