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September 3, 2023 digital marketing

Why the Death of Cookies Will Make Online Advertising Better

Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
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July 27, 2023 digital marketing

How ChatGPT Is Changing Digital Marketing (for Better or Worse)

The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.
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July 20, 2023 digital marketing

Where Anheuser-Busch Went Wrong and How We Can Do Better

Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.
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July 11, 2023 digital marketing

YouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer

Facebook’s great marketing results are things of the past thanks to privacy policy changes, but is YouTube truly better for advertising?
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June 28, 2023 digital marketing

Want Better Internet Sales? Use This Overlooked Strategy

The employment of this service eliminates the need to hire, train and manage an in-house team, an endeavor that can drain substantial resources in terms of time and money.
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