brand - Online Marketing

June 7, 2017 Uncategorized

The brand safety problem is bigger than the news cycle — and so are the solutions

Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

Hey, CMOs: Who owns your brand?

Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

How to market your brand using interactive native content – part 2

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

CMOs, invigorate your brand and your career

Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.

Please visit Marketing Land for the full article.

May 1, 2017 Uncategorized

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.

Please visit Marketing Land for the full article.

April 23, 2017 Uncategorized

My advice to Google and Facebook on brand safety

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

Please visit Marketing Land for the full article.

April 20, 2017 Uncategorized

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Please visit Marketing Land for the full article.

April 17, 2017 Uncategorized

How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

Please visit Marketing Land for the full article.

April 10, 2017 Uncategorized

How to keep your brand message from being hijacked by surrounding content

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

The Brand Safety Industrial Complex: Does anyone benefit from making things safer?

What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Amazon to open brand registry next month in effort to fight counterfeit products

During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

Google announces new brand safety controls for display & video advertisers

After coming under fire, Google says it will address advertiser concerns over extremist content.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

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March 6, 2017 Uncategorized

Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products

Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.

Please visit Marketing Land for the full article.