There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market’s memory.
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How to Build Alliances With Sales and Marketing to Achieve Optimum Results
It is the season of “smarketing” – integrating sales and marketing to achieve optimum results. This article focuses on values that drive these alliances for marketing a product successfully.
Continue reading5 Things You Need to Build a Powerful Brand in 2022
Having an everlasting brand is critical to your success now more than ever. If you’re wondering where to start when it comes to branding yourself or your business, here are some ideas to get your gears turning.
Continue reading5 Strategies to Writing a Book That Will Build Authority
If you want to build authority and get recognized as an expert in your craft, writing a book is a great way to do that. Here are five tips to writing a book and building your brand while doing it.
Continue readingHow to Build an Authentic Brand
Authentic branding is not about “appearing” authentic – it’s about truly being who you really are. Here’s how to establish a brand that reflects your honest self.
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Learn How to Build an Effective, Modern Digital Marketing Strategy
Give your digital marketing a boost this year.
Continue reading3 Ways Tech Companies Can Build Communities
The time has come to take community building as seriously as product development, sales and other areas of marketing.
Continue reading4 Ways Olympic Athletes Can Leverage Their Journey to Build a Profitable Brand
Post-event and post-career depression befalls the majority of athletes. Here’s why, and what they can do to avoid a catastrophic fall from glory.
Continue reading6 Ways Olympic Athletes Can Leverage Their Journey to Build a Profitable Brand
Post-event and post-career depression befalls the majority of athletes. Here’s why, and what they can do to avoid a catastrophic fall from glory.
Continue reading3 Examples of How to Build a Strong Brand Community
From Gary Vaynerchuk’s cult of personality to Starbucks’ cross-platform mastery, tales of genuine and profitable community building.
Continue reading6 Ways to Build Rock-Solid Business Relationships on LinkedIn
LinkedIn remains the most trusted social-media platform, in part because of its unique networking capabilities.
Continue reading4 Questions That’ll Build a Solid Marketing Foundation
Armed with this foundation, your business is ready for growth.
Continue readingHow to Build a Core Community Around Your Product
Why a community platform – often a smallish and tight-knit group of core customers who meet regularly – can be a boon to company success.
Continue readingHow to Build Lifelong Relationship With Content Marketing
In an age where your customers want instant gratification, relationships are more important than ever before.
Continue reading4 Simple Ways to Build a Memorable Personal Brand in 2022
Personal brands are the currency of the future.
Continue readingHow to Increase User Empathy and Build Better Products
Live your customer’s experience to ensure you’re putting out valuable products that continue to deliver.
Continue reading6 Key Roles to Build an Efficient Marketing Team
Essential roles you need to have a strong foundation in your marketing department.
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