Buying media isn’t a purely transactional activity.
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Tag: buying
You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
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Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
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Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying
Fear-based marketing to seniors was probably already outdated in the days of “I’ve fallen and can’t get up.”
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Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your…
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Please visit Marketing Land for the full article.
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline.
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Please visit Marketing Land for the full article.
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.
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Please visit Marketing Land for the full article.
Amazon buying Whole Foods for nearly $14 billion. What now?
The company has an intriguing range of options now available with 400+ stores.
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Please visit Marketing Land for the full article.