The game has changed. The modern sales process begins with new marketing strategies that can help develop leads before your sales team gets involved.
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Streaming and social media changed ‘the game’ of the 2020 Tokyo Olympics
This edition of the sports fair was lived virtually due to the health emergency. In this context, digital formats and social channels have played a crucial role in tuning in and following the so unprecedented event.
Continue readingFour Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
Continue readingI Changed My Brand’s Name. It Was Scary But Worth It.
How to change the name of your podcast, newsletter, personal brand or anything else.
Continue readingSo Much of What You Knew About Thought Leadership Has Changed
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
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