A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
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Platforms for Finding, Connecting and Managing Social Media Influencers
There are a variety of tools at your disposal for engaging with influencers and creating campaigns.
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How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
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MarTech, conversational UI, and the future of connecting with customers
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.
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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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