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Tag: consumers

July 3, 2022 News

Great Ads Are About Consumers, Not Technology

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
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June 7, 2022 News

How to Stop Consumers From Hitting ‘Unsubscribe’

The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.
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May 26, 2022 News

The Impact the Metaverse Will Have on Reaching Consumers

The metaverse will bring plenty of opportunities for brands to reach consumers in ways that lead to a much deeper and more symbiotic relationship.
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February 1, 2022 News

Consumers Aren’t Willing to Give Up Convenience to Shop Their Values

We claim to make buying decisions based on our values, but in reality, most people are swayed by fast shipping and the lowest price.
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June 20, 2021 News

Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?

Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
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