Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
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How to Stop Consumers From Hitting ‘Unsubscribe’
The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.
Continue readingThe Impact the Metaverse Will Have on Reaching Consumers
The metaverse will bring plenty of opportunities for brands to reach consumers in ways that lead to a much deeper and more symbiotic relationship.
Continue readingConsumers Aren’t Willing to Give Up Convenience to Shop Their Values
We claim to make buying decisions based on our values, but in reality, most people are swayed by fast shipping and the lowest price.
Continue readingConsumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
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