VisionEdge Marketing’s Laura Patterson will be a part of the ‘How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations’ panel at MarTech Boston.
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Tag: data
Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
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Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.
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Report: Only 1% of exchange location data useful for offline attribution
Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
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