data Archives - Digital Marketing

A new era: Mobile-location tracking, user consent and government surveillance

A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history.

Please visit Marketing Land for the full article.

Today’s smarter business systems generally mean smarter, and more profitable, companies.

People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.

Please visit Marketing Land for the full article.

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

Please visit Marketing Land for the full article.

Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.

Please visit Marketing Land for the full article.