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Tag: data

November 26, 2017 News

A new era: Mobile-location tracking, user consent and government surveillance

A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history.

Please visit Marketing Land for the full article.

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November 2, 2017 News

5 Reasons Machine Learning Is the Future of Marketing

Today’s smarter business systems generally mean smarter, and more profitable, companies.

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October 16, 2017 Uncategorized

Facebook acquires teen-centric polling app tbh and all its valuable data

People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.

Please visit Marketing Land for the full article.

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October 2, 2017 Uncategorized

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

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September 27, 2017 Uncategorized

Salesforce opens up its second-party data marketplace

Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.

Please visit Marketing Land for the full article.

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