Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee. Read the full article at MarketingProfs
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How do you handle difficult clients? 8 tips to avoid frustrations
Customer service is paramount, but you can’t let it affect you on an emotional level either.
Continue readingDude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations
How one unfortunate story in my youth taught me the importance of knowing the right people.
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Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
Continue readingPlease visit Marketing Land for the full article.
Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
Continue readingPlease visit Marketing Land for the full article.