Postcards can’t hold much copy but when done right, you’ll see your business grow.
Continue reading
Tag: direct
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you’ll soon see replies flooding your mail box.
Continue reading
Why You Don’t Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Continue reading
The 3 Ms of Successful Direct Marketing Campaigns
If you can get your message, market, and media right, you’ll be on your way to marketing dominance.
Continue reading
How to bridge the gap between brand and direct response marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.
Continue reading
Please visit Marketing Land for the full article.
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
Continue reading
Please visit Marketing Land for the full article.
Twitter officially opens direct messages to chatbots
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
Continue reading
Please visit Marketing Land for the full article.
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
Continue reading
Please visit Marketing Land for the full article.