Innovation is never stagnant, and it changes as frequently as your users do. But with contextual inquires, a clearer user perspective can be uncovered.
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So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs
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How to implement an optimization framework for long-term attribution success
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
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The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
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