Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
Continue readingIs AI Going to Radically Transform the SEO Industry?
AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Should we be bracing for an industry-wide overhaul? Or is AI simply going to improve our already existing capabilities, without many long-term fundamental changes?
Continue readingAfter Going Viral, a Reporter Misrepresented Me in an Article. Here’s What I Learned.
Not all publicity is good publicity.
Continue readingWhen Going Code Red on a Competitor Becomes Necessary
The Hollywood classic ‘A Few Good Men’ told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.
Continue readingHow to Get a Master’s Degree Without Going Into Debt
If you were contemplating getting your degree abroad, here’s why it’s time to do it now.
Continue readingWhat Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
Continue readingGet Comfortable Going Live to Market Your Business
The golden rule of marketing is to be visible where most of your potential clients hang out.
Continue readingFour Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
Continue readingHow to Start a Podcast (and Keep It Going)
Two successful podcasters share their formula for dishing out consistently viral content.
Continue readingAccount-Based Marketing Isn’t Going Away. Here’s Why.
An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.
Continue readingThe Value in Going Viral (And Five Steps to Improve Your Odds)
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs
Continue readingFacebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs
Social media is a tool you use. Your website and your email list are assets you own.
Continue readingGoing Out of Style? Revamp Your Brand With This Marketing Strategy
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.
Continue reading5 Things Every Retailer — Including You — Should Know Going Into 2019
Next year, 2019, is right around the corner. Is your new business ready for the new technology?
Continue readingIf You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better
A marketing plan that worked for one company, may not work for another.
Continue readingSmall Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers. Then he founded Hubba.
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