Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. Read the full article at MarketingProfs

Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.

For example, webinars enable back-and-forth discussion and multiformat storytelling, but often they don’t allow participants to skip through sections.

Podcasts, on the other hand, allow audiences to engage while on the go but typically don’t allow for much interactivity.

An infographic (below) from webinar software provider FLOW explores some of the advantages and disadvantages of each format and delves into what they mean for marketers.

Check out the infographic:

8 Sizzling Content Tactics to Steal From Women’s Magazines [Infographic]

Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs

Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.

After all, these publications have spent decades developing editorial approaches that quickly engage audiences and successfully compel action.

So, what can marketers learn from the glossies?

A recent infographic (below) from Hero’s Journey Content explores eight key ideas that brands can steal from women’s magazines to create riveting content that resonates.

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8 Tips for Discovering Your Writing Genius [Infographic]

Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? Read the full article at MarketingProfs

Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work.

To overcome this, it’s necessary to rekindle your creative fire and reconnect with your muse.

So how can you (re)discover your writing genius when you feel empty?

An infographic (below) from Henneke Duistermaat of Enchanting Marketing outlines eight tips for clearing out the cobwebs so you can do your best work.

Among the areas covered are finding the right inputs to stay inspired, learning to befriend your inner critic, and understanding what writing actually entails.

Check out the infographic for more:

8 genius writing tips

A 12-Step Checklist for Creating Good Website Content [Infographic]

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

To execute across all of those areas, it helps to follow a step-by-step workflow.

That process typically starts with creating a clear value proposition for products/services, and finishes with developing a comprehensive plan for ongoing site updates.

An infographic (below) outlines this systematic approach for creating good website content. Compiled by THAT Agency, it covers 12 key steps which enable marketers to consistently create pieces that both connect with audiences and help achieve business goals.

Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it’s not only the most popular tactics that perform well. These lesser-used tactics are just … Read the full article at MarketingProfs

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads.

One of the most reliable ways to rank well is link-building. But it’s not only the most popular link-building tactics that perform well. Some lesser-used approaches are just as good.

Though Google’s algorithms continually change, digital marketers tend to use the same tactics over and over, including guest-posting, broken-link replacement, and the skyscraper technique (updating and upgrading existing content with new and better-quality backlinks).

And those tactics work. Except everyone uses them, and websites daily receive a flood of similar pitches and requests as a result.

Enter underrated link-building tactics that are just as or more effective and help you stand out.