Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs

What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints?

Two infographics by Animoto, a provider of drag-and-drop videomaking software, highlight recent research into consumers’ and marketers’ views about social media video.

Marketers and consumers alike rank video as an excellent way to engage each other: Consumers expect to receive information from brands via social, while marketers say it’s an effective way to reach social media audiences.

Moreover, both camps agree that Facebook is the leading social video platform, though consumers view YouTube as increasing in popularity.

For the actual stats behind those findings, check out the two infographics:

How to Create and Use Infographics for Your Content Marketing

Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here’s how to take advantage of infographics in your marketing efforts. Read the full article at MarketingProfs

If you’re not taking advantage of infographics in your marketing strategy, you could well be missing out. Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website.

This article will explain…

  1. How to prepare high-quality, attractive, useful infographics in several simple steps
  2. The benefits of harnessing infographics as a helpful marketing tool in your marketing strategy
  3. The difference between useful and bad infographics, and how to avoid making bad ones
  4. Infographic trends for the foreseeable future

Infographic Advantages

Infographics offer a wide range of benefits that you might not have thought of. Among the most important benefits of using infographics are the following:

  • They’re compelling, visually pleasing, and attractive.
  • They’re easy to study, understand, and remember.
  • They generate traffic.
  • They can be great for SEO.
  • They simplify complex ideas and concepts.
  • They can easily align with your brand image and so create brand awareness.

How to Prepare an Infographic

Creating an infographic that’s both effective and attractive may seem like a difficult task. But it doesn’t have to be. The following steps walk you through the entire process, from planning to publishing:

1. Outline the goals of your infographic

Before going crazy thinking about the design, layout, and aesthetics of your infographic, you need to focus on the goal of your infographic. You need to know why you are making it and why it’s essential. By answering those two questions, you’ll avoid getting lost, or creating something that serves no purpose. Determining a goal for your infographic will also help shape your design process.

2. Collect and gather relevant data

This step is critical. You need to invest a significant amount of time into research. You can either collect data from third-party sources or use original data. All data obtained from third-party sources needs to be appropriately cited. Don’t rush through this step. Ensure that only accurate information gets used.

3. Choose the right design template

Now that you have collected all the data and information you need, it’s time to decide how you’re going to present that visually. It’s crucial you choose a template that works explicitly for the type of data or content that you want to display. It’s best to create wireframes that can guide where and how your graphics and text are presented before actually designing the infographic. Doing that will save you a ton of frustration later on.

4. Design your infographic

Now it’s time to design your infographic. Plug in all your content and data into the infographic and format it according to your preferences. If you’re not up to it, you can outsource the work and resources to a great designer who can match your design specifications and brand.

5. Review

Once you have finalized designing your infographic, go through the copy carefully and check for errors. Also, take the time to get some constructive feedback from peers and friends. There is always something that needs correction or modification. Don’t skip this step.

6. Publish and share

The final steps are to publish and promote your infographic. If your main concern is to reap the benefits of SEO, post it on your blog with an accompanying article, then share it on social media. You can easily pin the infographic on Pinterest, for example, along with an embed code for visitors to share on their sites and their own blog posts. When sharing on social media, include a link to the original post on your blog.

You can also conduct outreach to influencers and ask them to post your infographic with an article (that you or they can write) and a link to your blog post. You can also create a guest post or article on sites related to the topic of the infographic. The key here is value exchange: You’re providing (hopefully) valuable content for their audience, and you’re getting your name out there, together with (hopefully) a dofollow link back to your blog.

Good versus Bad Infographics

Pretty much anyone can create an infographic. However, not everyone can create a high-quality and useful infographic.

Among the qualities of a good infographic are these:

  • It has a simple design.
  • It establishes a clear sense of order and balance that’s easy on the eyes.
  • It has a logical and reasonable flow that’s easy to follow.
  • It has a clean and legible font size for text.
  • It addresses the needs of the target audience.
  • It doesn’t bombard or overwhelm readers with unnecessary or useless data or information.

Among the signs of a lousy infographic are these:

  • It isn’t geared toward a specific target audience.
  • It lacks sufficient and reliable data.
  • Its design is unoriginal and relies on templates and graphics readily available online for free.
  • It lacks a clear marketing plan or strategy.
  • It clumps random elements together, into one area of the infographic.
  • It uses a tiny font size that’s too hard to read.
  • It uses unbalanced graphical elements that are distracting and don’t establish a visual flow or hierarchy.

Infographic Trends

Interactive Infographics

Infographics have always been interactive to some extent. However, modern-day infographics are much more interactive than before. Today’s interactive infographics change their overall presentation as you scroll, to match your current position and speed. They make for a richer and more fulfilling experience than traditional infographics.

Dynamic Infographics

These types of infographics incorporate a mixture of GIFs and other moving elements. For that reason, they’re more challenging to create than static infographics. However, this type of infographics is gaining more popularity among readers; the dynamic elements capture reader attention and interest and so help them understand the rest of the information quickly.

3D Illustrations

A growing number of modern infographics are featuring 3D illustrations, which tend to stand out more than conventional, 2D illustrations. They tend to add depth to infographics and make the design look more realistic, appealing, and engaging.

Other Infographic Trends

  • Micro-infographics
  • Animated infographics
  • Infographic-style websites
  • Hand-drawn-style infographics
  • Integrated third-party content and real-time information

Conclusion

Considering the effectiveness and popularity of visual content in marketing today, infographics are more than fancy pieces of content. Designed carefully, they can be effective marketing tools that can drive traffic, help build your brand, and establish your authority in your industry.

Also check out this article’s companion infographic: “How to Use Infographics as Effective Marketing Tools [Infographic].”

How to Use Infographics as Effective Marketing Tools [Infographic]

Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins–in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. Read the full article at MarketingProfs

Infographics attract visual learners—which is what most of us are. And that’s one big reason infographics are an ideal medium to use in digital marketing: They’re more apt than solely text-based content to attract website visitors.

Done well, infographics can present ideas, data, and other information into a single piece of content that’s relatively easier to digest.

Blogs and other online publications (like the one you’re reading now) happily republish infographics created by marketers and others—because, again, infographics attract readers. Moreover, those readers/viewers are also more likely to share infographics on social networks and their own blogs.

Those are wins—in the form of backlinks, brand awareness, and website visitors—both for creators of infographics and for those who (re)publish them.

A comprehensive infographic (below) from creative agency Cyberius lays out the process of using infographics as effective marketing tools. Consider it a companion piece to today’s new article on MarketingProfs: “How to Create and Use Infographics for Your Content Marketing.”

(Editor’s note: It’s evident that the creators of the infographic are not native speakers of English. Though normally we’d be much more finicky about the quality of the text in an infographic we’re republishing, in this case—in consideration of the wealth of highly useful information the infographic contains—we’ve chosen to be less so.)

To begin the process of using infographics in your marketing, check out the infographic:

A Guide to Using Infographics for Lead Generation [Infographic]

Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs

Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract.

It stands to reason, then, that if a piece of content can attract and engage, it can also be used to drive conversions—generating leads from website visitors.

That’s exactly what an infographic from performance-marketing agency Spiralytics points out.

And it outlines a process for using infographics for lead generation.

Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens

shareable-marketing-infographics

shareable-marketing-infographics

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek

Keep ‘Em Watching with End Screens
YouTube launched ‘End Screens’ — a mobile friendly tool that lets video producers engage with their audience in a more targeted way at the end of their videos. The tool allows for hard-to-miss thumbnails to pop up after a video that prompt viewers to engage with other video content from that channel, subscribe to the channel and more. YouTube Creator Blog

Snaplytics launches Snapchat analytics
Marketing Land reports: “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is ‘the only software-as-a-service analytics [exclusively] for Snapchat.'” The dashboard lets users see metrics like open rates, views, screen shots taken, and more. Marketing Land

the-top-2-desktop-google-text-ads

Google Ran Secret Video Ad Experiments and Here’s What It Found
Advertising Age reports: “The average completion rate for the average video ad on mobile devices is 22%, according to Google. On desktop, it’s 28%. The best-performing video in the test, one in which fast pacing was the dominant factor, achieved a 33% “view-through” rate on mobile., Google said.” Advertising Age

Manufacturing Marketers See Content Marketing Breakthrough [Research]
Last year, fewer than 20% of manufacturing marketers said their company was effective at content marketing or had a well-documented content marketing strategy. This year, 95% of manufacturing marketers report improvement in their content marketing, with 82% attributing that success to better content creation. Content Marketing Institute

The Top 20 Content Marketing Influencers of 2016
Ever wonder whom to look to for content marketing advice? This handy list provides 20 names of folks in the content marketing realm that are worth your attention. The list toutes big names like Joe Pulizzi, Ann Handley, Jeff Bullas and our very own Lee Odden. MarketingProfs

IAB: Search Ads Generate $16.3 Billion In First-Half 2016
Forrester research shows: “Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 of which mobile search contributed $7.4 billion.” Desktop and Mobile search ad revenue combined comprised 50% of the total. MediaPost

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. Need a fix now? Follow @toprank for the latest industry news and insights.

The post Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens appeared first on Online Marketing Blog – TopRank®.

shareable-marketing-infographics

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote

Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek

Keep ‘Em Watching with End Screens

YouTube launched ‘End Screens’ — a mobile friendly tool that lets video producers engage with their audience in a more targeted way at the end of their videos. The tool allows for hard-to-miss thumbnails to pop up after a video that prompt viewers to engage with other video content from that channel, subscribe to the channel and more. YouTube Creator Blog

Snaplytics launches Snapchat analytics

Marketing Land reports: “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is ‘the only software-as-a-service analytics [exclusively] for Snapchat.’” The dashboard lets users see metrics like open rates, views, screen shots taken, and more. Marketing Land

the-top-2-desktop-google-text-ads

Google Ran Secret Video Ad Experiments and Here’s What It Found

Advertising Age reports: “The average completion rate for the average video ad on mobile devices is 22%, according to Google. On desktop, it’s 28%. The best-performing video in the test, one in which fast pacing was the dominant factor, achieved a 33% “view-through” rate on mobile., Google said.” Advertising Age

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Last year, fewer than 20% of manufacturing marketers said their company was effective at content marketing or had a well-documented content marketing strategy. This year, 95% of manufacturing marketers report improvement in their content marketing, with 82% attributing that success to better content creation. Content Marketing Institute

The Top 20 Content Marketing Influencers of 2016

Ever wonder whom to look to for content marketing advice? This handy list provides 20 names of folks in the content marketing realm that are worth your attention. The list toutes big names like Joe Pulizzi, Ann Handley, Jeff Bullas and our very own Lee Odden. MarketingProfs

IAB: Search Ads Generate $16.3 Billion In First-Half 2016

Forrester research shows: “Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 of which mobile search contributed $7.4 billion.” Desktop and Mobile search ad revenue combined comprised 50% of the total. MediaPost

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. Need a fix now? Follow @toprank for the latest industry news and insights.