Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: lead
The 3 undisputed truths about lead nurturing
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
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Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.
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UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
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Facebook Lead Ads just got a whole lot more useful with offline conversion data
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.
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LinkedIn introduces lead gen ad offerings
Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn says.
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Google image search lead Randy Keller jumps to Pinterest
Image search and discovery are at the center of the user experience.
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Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Total video views for the top ten ads dropped significantly in October – bringing in a combined 47.6 million last month compared to 75.1 million in September.
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Turning content pages into lead generators
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
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Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
Continue readingThe post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.
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What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.
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Report: Amazon grows lead as product search engine of choice
94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.
Continue readingThe post Report: Amazon grows lead as product search engine of choice appeared first on Search Engine Land.
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