While Google and Microsoft took the lead on YouTube’s October ad leaderboard, the site saw a significant decline in total views for its most popular ads last month compared to September.
In September, YouTube’s top ten ads generated a combined 75.1 million views, but last month’s most watched ads on YouTube only brought in 47.6 million video views – a nearly 45 percent drop.
At number one, Google’s ad for its new Pixel phone earned 11.2 million views, followed by Microsoft’s new product ad for the Surface Studio which generated 8.5 million views.
Veteran YouTube ad leaderboard brand Clash Royale earned two spots on the list – at No. 3 and No. 10, earning the company behind the video game, Supercell, 6.7 million total views.
Two political spots also made the list. The “Please Re-Elect Gerald” spot – an ad for an incumbent candidate running for County Commissioner in Travis County, Texas – went viral last month, earning the politician 3.4 million views. Another video from the Donald J. Trump for President campaign, highlighting “Moderator Fails” during the Presidential debates, ranked No. 8 with 1.7 million views.
YouTube says the top ten ads generated 65.3 million minutes – or 1.1 million hours – of watch time.
1. Google: Introducing Pixel (11.2M views)
2. Microsoft: Introducing Microsoft Surface Studio (8.5M views)
3. Clash Royale: Theme Song – Official TV Commercial (5.6M views)
4. Apple: The new MacBook Pro featuring Touch Bar (5M views)
5. GoPro: GoPro HERO5 + Karma – The launch in 4K (3.6M views)
6. Gerald Daugherty Campaign: Please Re-Elect Gerald (3.4M views)
7. BMW: The Escape (2.5M views)
8. Donald J. Trump for President: Moderator Fail (1.7M views)
9. Vitafusion w/ BuzzFeed: Indoor People Try Spending a Day Outside (1.5M views)
10. Clash Royale: The Prince (1.5M views)