You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
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How to track conversions like a pro
Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
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What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
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Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
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Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
Denny’s tweet instructing followers to “zoom in on the syrup” has quickly become the brand’s most popular tweet of all time.
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