Report: Parents like the Internet of Things

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Photo from BabyCenter report

Photo from BabyCenter report

Parenting website BabyCenter today released a new report that found the Internet of Things (IoT) has at least one consumer fan club: parents.

The study, “The Internet of Things Empowers Parents,” says that 70 percent of parents in the U.S. now own an IoT device, 37 percent who own one want to buy another, and more than a third believe these gadgets make them better parents. And the report points to a potential major marketing opportunity for companies pitching parents.

Although there are many definitions of the IoT, generally speaking it describes built-in sensors and online connectivity in devices and objects that don’t generally have them.

This report takes an expansive view of products falling into that category, and includes “Amazon Dash buttons, baby health tracking devices, connected cars, health/fitness tracking devices, Internet-connected TV devices, smart baby/children’s toys, smart home/home security devices, smart kitchen appliances, smart nursery/baby gear, smart speakers with virtual assistants enabled, smart TVs, and smart watches.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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