So how do location-based landing pages work in the context of search engine optimization (SEO)? And why might they help you boost business?
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3 ways to leverage location this holiday season
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
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Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
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