Explore proven techniques and actionable tips to help you enhance your business visibility in your community and stay ahead of the competition.
Continue readingTag: location
This Location-Based Marketing Technique Is the Key to Boosting Retail Sales
Let’s take an in-depth look at geofencing marketing and how it’s helping retail locations drive foot traffic and boost sales.
Continue readingHow Do Location Landing Pages Work in SEO?
So how do location-based landing pages work in the context of search engine optimization (SEO)? And why might they help you boost business?
Continue reading
3 ways to leverage location this holiday season
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
Continue readingPlease visit Marketing Land for the full article.
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
Continue readingPlease visit Marketing Land for the full article.
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
Continue readingPlease visit Marketing Land for the full article.
Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Continue readingPlease visit Marketing Land for the full article.
Location data predictive of retail store closures
inMarket loyalty report suggests which retailers will be the next ones to go.
Continue readingPlease visit Marketing Land for the full article.
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
Continue readingPlease visit Marketing Land for the full article.
Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.
Continue readingPlease visit Marketing Land for the full article.
Google Next: YouTube location extensions, in-store sales measurement now available
Google beefing up offline analytics with more in-store visitation and sales data.
Continue readingPlease visit Marketing Land for the full article.
YouTube location extensions, in-store sales measurement now available
Google beefing up offline analytics with more in-store visitation and sales data.
Continue readingPlease visit Marketing Land for the full article.
The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
Continue readingPlease visit Marketing Land for the full article.
Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
Continue readingPlease visit Marketing Land for the full article.
3 ways your business can leverage third-party location data
Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
Continue readingPlease visit Marketing Land for the full article.