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Tag: location

October 11, 2017 Uncategorized

3 ways to leverage location this holiday season

With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.

Please visit Marketing Land for the full article.

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August 14, 2017 Uncategorized

6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

Please visit Marketing Land for the full article.

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August 14, 2017 Uncategorized

Report: ‘Asset tracking’ now a primary use case for indoor location and beacons

Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

Snapchat’s Snap Map plots Stories by location but not ads (yet)

Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.

Please visit Marketing Land for the full article.

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June 6, 2017 Uncategorized

Location data predictive of retail store closures

inMarket loyalty report suggests which retailers will be the next ones to go.

Please visit Marketing Land for the full article.

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