location Archives - Page 2 of 5

Location data predictive of retail store closures

inMarket loyalty report suggests which retailers will be the next ones to go.

Please visit Marketing Land for the full article.

Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.

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Google beefing up offline analytics with more in-store visitation and sales data.

Please visit Marketing Land for the full article.