Generative AI is Changing Marketing:  Exploring Its Impact

Artificial Intelligence (AI) has come a long way since its inception, with its applications now being felt in various industries, including marketing.  The rise of Generative AI, a subfield of AI, has become a game-changer in the marketing industry, with 77% of companies adopting it.  This technology involves feeding the machine with data to allow […]

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5 Ways to Get the Most Out of Social Media Marketing

There are copious amounts of free and paid marketing opportunities offered by a wide range of social media platforms, and if you’re not taking advantage of them – well, what are you doing? Whether you decide to try and tackle social media marketing yourself, or take the much easier and more effective method of outsourcing […]

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