Mastering brand messaging requires an artful blend of science, craft and creativity.
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Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most importantly an existing customer and vendor base.
Continue reading5 Text Messaging Tips for Businesses to Succeed in 2023
Texting is increasingly common in business communications, and new research shows how businesses can best implement texting to impact revenue.
Continue readingNeed to Revamp Your Brand’s Messaging? Look at What’s Trending
In our ‘Creative Conversations in Advertising’ series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.
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How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs
Continue reading6 Steps to Selling on Social Media Messaging Platforms
Instead of using email to find prospects, social media messaging can reap more benefits if you follow these steps.
Continue readingMarket Smarter, Not Harder, with Automated Messaging
Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here’s why.
Continue readingHow to Adapt Your Messaging to the Sudden Change in the Marketplace
Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging.
Continue readingHow to Craft ‘Compelling Reason to Buy’ Messaging
Marketers create content to capture buyers’ attention and move them to buy. But without “compelling reason to buy” messaging, potential buyers are left guessing about what your product does and how it can help them. Here’s how to craft compelling, convincing messages. Read the full article at MarketingProfs
Continue readingFree Webinar | April 4/14: How to Adapt Your Messaging to the Sudden Change in the Marketplace
Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging.
Continue readingGrow Your Side Hustle With Instagram Direct Messaging
Personalized, helpful outreach can go a long way.
Continue readingTired of Waiting for Customer Responses? Start Text Messaging to Get Ahold of Anyone, Anywhere in Real Time.
The world is full of spam. Don’t let your business’s message be part of it.
Continue readingWhy Messaging Is the Future of Market Research
Emailing surveys to customers was cool when email was a novelty, but those times are long past.
Continue readingHow to Use Business Text Messaging to Reduce Customer Acquisition Costs
A business text message, believe it or not, has a 98-percent-open rate.
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Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
Continue readingPlease visit Marketing Land for the full article.
Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
Continue readingPlease visit Marketing Land for the full article.
What’s really holding back your messaging program?
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
Continue readingPlease visit Marketing Land for the full article.