The world is full of spam. Don’t let your business’s message be part of it.
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Tag: messaging
Why Messaging Is the Future of Market Research
Emailing surveys to customers was cool when email was a novelty, but those times are long past.
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How to Use Business Text Messaging to Reduce Customer Acquisition Costs
A business text message, believe it or not, has a 98-percent-open rate.
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Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
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Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
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Please visit Marketing Land for the full article.
What’s really holding back your messaging program?
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
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Please visit Marketing Land for the full article.
Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.
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Please visit Marketing Land for the full article.
Google and others expand initiative launching new RCS messaging platform
The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
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Please visit Marketing Land for the full article.