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October 26, 2017 News

The 3 Keys to Hosting, Diversity-Wise, a More Inclusive Event

The silver lining is that a more diverse event attracts a more diverse attendee base. And more diversity often breeds success.

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October 25, 2017 News

Want to Make More Sales? Make More Guarantees.

But only if you know you can keep them.

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August 13, 2017 Uncategorized

Why great creative is more important than ever

In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.

Please visit Marketing Land for the full article.

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August 8, 2017 Uncategorized

3 ways to tap into AI to get more results

In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.

Please visit Marketing Land for the full article.

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August 6, 2017 Uncategorized

Affiliate is more than a platform

Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.

Please visit Marketing Land for the full article.

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