The silver lining is that a more diverse event attracts a more diverse attendee base. And more diversity often breeds success.
Continue readingTag: more
Want to Make More Sales? Make More Guarantees.
But only if you know you can keep them.
Continue reading
Why great creative is more important than ever
In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.
Continue readingPlease visit Marketing Land for the full article.
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
Continue readingPlease visit Marketing Land for the full article.
Affiliate is more than a platform
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
Continue readingPlease visit Marketing Land for the full article.