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The Human Touch: Prioritizing People in Business
Introduction In the fast-paced and technology-driven world of business, it is easy to get caught up in the allure of automation, algorithms, and artificial intelligence. However, amidst all the technological advancements, one crucial element remains at the heart of every successful business: people. The human touch is irreplaceable, and prioritizing people in business is essential […]
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Visualizing the Globe’s Record Breaking 8 Billion People
It’s a big, big world out there. Quantifyably though, it is difficult to imagine how populated the world actually is. Toward the end of last year, the globe celebrated a record 8 billion people. While you probably will never meet more than thousands of people during your lifetime, it is difficult to imagine so many […]
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‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands
From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
Continue reading5 Surprisingly Easy Ways To Get People To Read Your Emails
Because owning a strong email list can be one of the most important assets for your business, follow these five ways to ensure that emails serve us well.
Continue readingIs Your Marketing Boring People to Death? Here Are 5 Ways to Change That
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
Continue reading5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today’s evolving world of AI and technology, you have a disconnected world to leverage in your favor.
Continue readingWhy People Buy What They Buy
In an excerpt from their upcoming book, “Scorecard Marketing”, authors Daniel Priestley and Glen Carlson explain the point behind the purchase.
Continue readingHow This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time
In our series ‘Anatomy of an Ad,’ Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.
Continue readingHow Do You Get People Excited About a Project That Doesn’t Exist?
In our series ‘Anatomy of an Ad,’ producer Liz O’Connor breaks down the components of the award-winning True Name by Mastercard campaign.
Continue readingHow To Create A Lead Magnet People Actually Want To Download
When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.
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How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs
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10 tips from Philip Kotler to get your message across to the people who do want to buy from you
This expert tells us what to add to this model to be successful in the age of e-commerce.
Continue reading8 Proven Strategies to Get People to Open and Read Your Emails
Email marketing is one of the quickest and most effective ways to grow your brand and make more sales.
Continue reading 5 Ways to Give a Virtual Presentation That Blows People Away
The content we choose, the way we deliver our messagem and the tools we need have all changed during Covid. Here are some tips to help you present better.
Continue readingIf You’re Not Marketing to Older People, Your Business Is Missing Out Big Time
The silver economy is one dominated by the buying power of elderly people, and new businesses need to pay attention to this thriving, growing demographic if they want to maximize revenues.
Continue readingHow to Connect People, Process and Technology to Deliver Exceptional Customer Experience
From developing the right engagement models to incorporating all employees in the effort, here are the ways to make your customer interactions shine.
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