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Tag: people

June 28, 2022 News

How This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time

In our series ‘Anatomy of an Ad,’ Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.
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June 14, 2022 News

How Do You Get People Excited About a Project That Doesn’t Exist?

In our series ‘Anatomy of an Ad,’ producer Liz O’Connor breaks down the components of the award-winning True Name by Mastercard campaign.
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March 29, 2022 News

How To Create A Lead Magnet People Actually Want To Download

When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.
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January 18, 2022 Content Marketing

How People Want Brand Messaging to Make them Feel

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs
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December 15, 2021 News

10 tips from Philip Kotler to get your message across to the people who do want to buy from you

This expert tells us what to add to this model to be successful in the age of e-commerce.
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