Two successful podcasters share their formula for dishing out consistently viral content.
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Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs
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A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast. Read the full article at MarketingProfs
Continue reading3 Tips For Giving a Successful Podcast Interview
Once you’ve scored that interview you’ve been pitching, there’s a few steps you should take to nail it.
Continue readingPodcast Advertising: Is Programmatic the Next Big Thing?
Ads can be tailored to target specific listeners and audiences.
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